Updated: Nov 13
SEO, or Search Engine Optimization, is what connects those searching for your service or product with your website.
Here are five basic must-knows:
Check your website title, individual page titles, and descriptions. People first see this when they search for you online and is auto-populated when you share links.
H1 and H2 Headings: To optimize SEO, you should have relevant headers that include your keywords or phrases. These are settings that you place on the text of each page; H1 indicates the main heading or title, and H2 are the sub-headers or the next most important point for your page.
Create a seamless user experience by designing your website around a solid strategic sitemap. An accurate and well-defined sitemap will help the algorithms behind rankings recognize your site as a valuable tool for those searching for your product or service.
Update the images throughout your website to include "Alt Text." This is an accessibility tool and helps search engines recognize imagery related to online searches.
Start to work on link-building throughout your website. You'll want to use this tool to link both internally within your site - say from your services page to a landing page about a core offer, as well as externally - an example would be to link to a source of authority in your industry or vice versa. When you build links, you help your ranking, AND you increase the opportunity for a prospect to stay on your website if you use great content and link-building.
If you're ready to start optimizing your website for SEO, I've put together the core action items you need to complete - including step-by-step instructions, here.
OR if you want complete guides to web optimization, learn how to create engaging content, practice effective planning, and so much more - join me in one of my personalized programs.
I instill in all those I meet and talk about SEO that your content matters!
Content IS SEO.
Setting up a great site with all the right technical SEO set but that is rarely to never updated is a disservice.
Keep your website up-to-date by checking your page content - make sure it is always congruent with what you truly provide, add new testimonials, add new blogs that you can reference on your pillar pages, utilize what you've made into great email campaigns, and social posts, or put content to work with inbound linking.
If you haven't made new content in a while, I suggest you start with an idea book to track your ongoing growth and plans and start to brainstorm.
Remember, more than anything, your business voice actually impacts your SEO. Quite literally the words you say and how you say them IS SEO, so practice building your business voice and you'll really start growing your online SEO overall too.
As you add to your website, remember to go back to SEO basics on each additional piece to keep your website optimized. Your website is a living representation of your business, treat it accordingly.
If you need help with your website, Bare Marketing may be able to help. Contact us today.
Today's photo credit goes to Emmanuel Ikquegbu.