Making Content Work for You! (4 Prompts to Keep Your Content Growing)

Updated: Apr 10

This guide is created to help you through a learnable process that is timeless.


Evaluate your needs.

Create your action steps.

Execute version one.

Evaluate with an open mind.

Improve, execute again, evaluate again.

Repeat.


For a kick-start, use these four questions to engage high-quality communications, commitments, and reflection.


  1. What problem, or need, is being observed? (Purpose | Identify what and where your, or your clients, pain is originating. Example | My sales team says they don't have what they need to seal the deal.)

  2. What is the feeling that is happening when this is observed? (Purpose | Pinpoint the feeling and effect of what is occurring. Example | My sales and marketing teams are burnt out and disconnected.)

  3. What are the two main needs to resolve this? (Purpose | Process the observation and feelings to the core, actual needs. Example | I need to help my team better understand the materials available to them and facilitate effective communications.)

  4. What is one way that both of the needs from question three can be met? (Purpose | Resolve the observed problem by meeting the underlying needs that have been identified. Example | I can standardize marketing material implementation and engage in team training.)


Treat your work as a scientist treats an experiment or study.


As you review and work on new tactics, keep your goals SMART. Setting large goals that are not likely obtainable will stall your progress vs. putting you into light speed.


If I can give you one healthy habit, make the most of your content by using it throughout your business.


Content doesn't need to be, and in my opinion, shouldn't be, made to be used only once. Instead, look at your content honestly and think... "How can I use this to grow my business?"


  • Sales enablement

  • Audience engagement

  • New marketing pivots

  • Cross-team functionality

  • Project execution

  • Digital marketing

  • Social media management

  • SEO and content strategy

  • and more


The success of using these prompts is dependent on completely transparent, specific, and honest answers during self-evaluation; it engages the most importantly influenced feelings and truest needs.


Continue to execute this practice and repeat the steps until your current needs are fully met with foundational actions.


If you're a growing business with a team working with you, help everyone by sharing the details of what you have created.


For example, if you have a sales piece, sales team members should feel comfortable using it and referencing it; or if you have a fantastic follow-up customer success should understand it and know what your clients have interacted with so they can use all your content to your advantage.


With any growth effort, results are not instant.


Results are built on trust, consistency, and relatable, exciting content.


If you're ready to grow, I'd love to see you in one of my Healthy Core Marketing Programs.


Whether you join me or not, I wish you the best in your business.


Remember, you've got this.


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