How to Start Ranking on Google: The Basics
Updated: Nov 13, 2022
The SEO 'basics' are items that are (or should be) set up during the design and launch of your website.
I consider this list to be must-haves for everyone:
• website headings
• page titles
• meta tag descriptions
• image alt text
• content formatting for H1 and H2, page-by-page.
Why are these basics so essential?
These are all pieces that the technology online will read and determine if you are relevant to the audience searching for your products or services.
Sometimes these are generalized by companies building a website on your behalf, or worse, it's auto-populated with general information from the platform your website is made on.
There's nothing like making a fantastic page promoting a new product or service, and your new page shows a description preview to the likes of an 'a landing page built with XYZ!'
How do you update these key pieces?
Check the platform you've built your website on.
Once logged in, you'll want to check the settings for your theme and pages.
Check to make sure your site is connected to Google Source, and I also suggest you add Google Analytics to track ongoing SEO efforts.
These core settings are a foundation for your SEO.
If you're looking to start scratching the surface, begin working on your website headings, page titles, and descriptions.
Because these are the first words to describe your business, the first thing someone searching will see, you'll want to make sure you've got them personalized and optimized for your niche.
These action items are different in each building platform. I include some notes on three significant platforms below; Wix, Squarespace, and WordPress.
When working on updating your core SEO pieces, remember that there is a strategy behind your actions; if you aren't sure how to properly speak about your business and get to the ranking you desire - consult with Christie for one-on-one strategy help.
As your website is living online, you should have an excellent Content Strategy to keep building your presence online, improving your Google ranking, and increasing your traffic and engagement.
It's important to know that SEO is like a marathon that never ends, and it's beneficial when you have a coach to help you succeed from start to finish.
Wix is by far the most user-friendly for SEO optimization and complete management. The platform does a great job of putting everything you need in a single area - fantastic!
From the dashboard, when working in Wix, you can view the main menu on the left-hand side of the screen, pictured to the left.
To get to the core of your SEO settings, select Marketing, and SEO. There you'll see a screen like the one pictured below. Next, move through the prompts that I've highlighted with an arrow; Get Found on Google, SEO Patterns, and Site Verification.