Growing your business means putting yourself out there and embracing your vision and voice. When you share yourself with the world through marketing you can reach your audience and your goals.
Here are four tips to help you embrace your vision and voice in business.
Tip 1: Share what feels good and brings you joy
When trying to find your voice and solidify your vision in business, it's vital to practice sharing what feels good. Tapping into those good feelings will help you hone in on the highlights of what you offer and what others find valuable in your services and help you nurture your best ideas into extraordinary things.
In my experience, when we focus on nurturing the things that are positive for us, that feels great to do or share the ebbs and flows of business, and life becomes more manageable. Why? As we work through our days, we are also feeding our souls, hearts, and minds - we are treating ourselves well and focusing on things that make us genuinely feel more connected with our most authentic selves.
Tip 2: Practice creating different types of content
The idea here is simple, practice creating different content to test the waters and practice sharing your voice in new ways. Different types of content serve different purposes, which means you have the opportunity to adapt your ideas and voice to these various forms.
Some types of content you can try creating include:
Short video content like quick tip reels, funny or storytelling reels with trending audios, or a brief story check-in with your audience on Instagram/Facebook or Youtube Shorts.
Longer video content, like a Youtube video, focuses on a specific idea or solution or a live video to share a big update, win, idea, or promotion.
Text or Infographic style imagery or carousel content sharing a valuable tip or important message to your audience.
Direct engagement content with a poll or question option for your audience. Try using the sticker addition to your story or reel.
The more practice you put into sharing your business in new ways, the more comfortable and confident you will become with your voice.
Tip 3: Get involved with your audience
When you think about growing your business, what is one absolute consistent no matter what? You will be in touch with other people. That means you will always need to engage with your audience in one way or another.
If you haven't already, start practicing engaging with your audience. There are a few reasons why this is a good thing to do:
First, when you engage with your audience y, you get to see how your message is received. Pay attention and note what your audience most connects with so you can better serve them and grow in communicating with more people who feel similarly. (Likewise, if you're connecting with the wrong people, you can adjust accordingly.)
Second, engaging with your audience on social media helps the platforms begin to recognize your content and presence there, and you'll be more likely to be seen by new people that fit your audience.
Third, getting involved means getting ourselves out there and exposing ourselves to growth!
Tip 4: Give yourself permission to not be perfect
If you've ever stopped yourself from hitting share on your blog, social content, or email - tuck this tip into your pocket and take it out whenever you need it.
No matter where you are in your business, removing the need for perfection will help you grow steadily and consistently. Why? Because putting something out is better than taking no action at all. If you're waiting for the perfect time, I can tell you that it likely will not arrive - instead, you have to say to yourself, "This is a perfect time."
This tip is my favorite because I've found it to be an integral part of my daily practice in business and life. When we allow ourselves the space to be ourselves and grow in our businesses, there's less stress and pressure on the immediate outcome; after all, this journey is not a race but a marathon.
The more you practice sharing your business and making content, the more comfortable and confident you'll become. As you're starting, this may feel like a new language; that's okay.
Remember that practice makes progress, and ultimately the only way for you to truly never make progress is to take zero action.
If, for any reason, you've hit pause on your business or sharing your voice with the world, move forward! You're human, and life is full of changes; that also means your audience is changing or experiencing changes in the environment around them - just like you.
No matter where you are in your business, it's always a good idea to tune in to your voice and vision. Ready to get started with clarifying your vision and voice? Let's work together to make your marketing magical!
I'm cheering you on.
With joy, Christie
Today's photo credit goes to George Milton.